2023-2025

Tradeshows & Events

Large-scale printed graphics and supporting materials for various events.

tradeshow Booth signage

Large-scale booth graphics and supporting materials for SUPERZOO—the largest annual North American Pet Retail Event in Las Vegas, NV.

Leaning into Open Farm's lifestyle photography, I was able to create balanced, well-thought-out visuals that enhance overarching brand messaging. Utilizing pops of Open Farm's signature green emphasizes the brand's visual identity and creates cohesion throughout the booth.

JD_Portfolio_Global_2024_Mission_Mockup_Green

JD_Portfolio_Global_2024_Evergreen_Mockup_Green

JD_Portfolio_Superzoo_2024_B Corp_Mockup

JD_Portfolio_Global_2024_Mission_Mockup_Green

1/3

The panelled graphic above showcases retailers who carry every Open Farm product. With that, a scrapbook inspired layout felt appropriate to convey the message of being a part of the Open Farm family. The illustrative elements, sketched textured lines, fun imagery placement and store locations displayed in a handwritten font help to emphasize this concept.

gallery

IMG_7232

IMG_5965

IMG_7233

IMG_7232

1/7

*Final booth assembly & images courtesy of Open Farm Sales Representatives

open farm offsite 2025

Registration desk and seating chart creative for Open Farm's annual all-staff offsite.

For 2025's offsite "Building an Iconic Brand" was the focus. With this I leaned on core brand elements contrasted against a cream backdrop to re-enforce Open Farm's signature green. Playful pet illustrations and bold copy treatments create a balance between corporate and fun, and allow for easy to follow wayfinding and instruction for all attendees.

Home