2023-2025
DigitaL Applications
A variety of assets crafted for use on Open Farm's digital platforms.
Image editing & Manipulation
For Open Farm's Black Friday & Cyber Monday 2024 campaign, these assets showcase best sellers in a big way to represent the biggest sale of the year. This styled, low-angle shot best conveys that feeling of epic-ness. Photo manipulation, retouching and subtle lighting adjustments work together to evoke a premium feel.
Web banners
Images were stylized for various product categories to highlight multiple recipes and entice shoppers. By combining individual product photography shots I was able to strike a nice balance between showcasing packaging and texture to encourage pet parents to build their basket.
Email graphics
Vertical layouts that captivate with vibrant lifestyle photography, while amplifying messaging and bringing campaigns to new levels of engagement.
Visuals are kept fresh while maintaining a natural flow of information. With multiple weekly send-outs, playful elements are utilized to improve click rate.
Black Friday & Cyber Monday 2023 Email Campaign
Open Farm's biggest sale of the year, reaching tens of thousands of pet parents. These send-outs have a distinctly different look & feel to weekly email graphics to entice the viewer and encourage on-site traffic.
Email Gifs
GIFs that pique viewers interest and engage the consumer to click through to shop.
