2023-2025

DigitaL Applications

A variety of assets crafted for use on Open Farm's digital platforms.

Image editing & Manipulation

For Open Farm's most recent Black Friday & Cyber Monday campaign. These assets were meant to showcase best sellers in a big way, to represent the biggest sale of the year. Photo manipulation, retouching and lighting adjustments work together to evoke an epic feeling.

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Web banners

Created for various product categories. Images here have been stylized to highlight each recipe and entice shoppers. By combining multiple product photography shots I was able to strike a nice balance between showcasing packaging and texture to encourage pet parents to build their basket.

Email graphics

Vertical layouts that captivate with vibrant lifestyle photography, while amplifying messaging and bringing campaigns to new levels of engagement.

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Visuals are kept fresh while maintaining a natural flow of information. With multiple weekly send-outs, playful elements are utilized to improve click rate.

Black Friday & Cyber Monday 2023 Email Campaign

Open Farm's biggest sale of the year, reaching tens of thousands of pet parents. These send-outs have a distinctly different look & feel to weekly email graphics to entice the viewer and encourage on-site traffic.

Email Gifs

GIFs that pique viewers interest and engage the consumer to click through to shop.

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